Amstelveen – 2005-30-11

Starting today, KLM Royal Dutch Airlines is introducing an all-new catering model for all Economy flights within Europe. In so doing, KLM is responding to the wishes of its customers. This involves the inclusion of a number of A brands and the reintroduction of wine and beer on board. This change also brings the catering more in line with that of Air France's Economy product.

The new catering model arose from a variety of studies among KLM passengers and following discussions with a number of top-brand manufacturers. From now on, the Bertolli sandwich, already on offer on a number of European flights, will be accompanied by other A brands such as Old Amsterdam and Maaslander cheeses.

"KLM is customer-oriented," says Paul Gregorowitsch, Executive Vice President Commercial. "So, we keep investing in product improvement, on the ground and in the air. We aim for greater passenger perception and a happier customer."

On extra-long flights (of more than 170 minutes) which depart before 10:00 am, KLM Economy passengers will receive a Hero Wellness Box including a Hero B'tween bar, Hero Wellness-jam, a bottle of Fruit2day and a warm croissant. On extra-long flights departing after 10:00 am, passengers will receive a Heinz Box containing cold pasta salad, Cantadou cheese, and a warm slice of focaccia.

 

For information please contact:
KLM Media Relations, Youssef Eddini, tel.: +31 (0)20 - 649 4545.