Amstelveen – 2009-28-04

2009 is a special year for KLM. On 7 October, 2009, it will be exactly 90 years since KLM Royal Dutch Airlines was founded. KLM is organising a range of activities to mark this anniversary. On the programme for May is the charitable project Cycling Blue for Kenya. This project aims to finance bicycles for children in Kenya who live more than 10 km from their schools. In order to raise as much money as possible, volunteers from KLM are organising activities that everyone can take part in.

Cycling Blue is a two-part project that revolves around bicycles. The first part trains people to become cycle repairers and sets up a cycle workshop in Kenya. The other part finances bicycles for Kenyan children who live more than 10 km from school. KLM is working on the project with the charity Cycling Out of  Poverty. We have chosen Cycling Blue because its typically Dutch solution-driven and entrepreneurial spirit appeals to KLM. The project also contributes to the United Nations’ Millennium Goal to get all children into school.

KLM is organising three events to raise money for Cycling Blue. The first is a Spinning Marathon on Sunday, 10 May at the Amstel Park/Achmea Health Center in Amsterdamse Bos, Amsterdam. This will comprise six one-hour blocks.

On Sunday, 24 May, there is a charity party “Out for Africa” at Club Panama in Amsterdam with DJ Roog and more. Finally, a lecture by global cyclist Frank van Rijn will be held on Wednesday, 27 May, at STRANDZUID, Amsterdam.

Details about all the events are available at www.klm.nl/dereis.

For more information:
KLM Media Relations, tel. + 31 (0) 649 45 45
www.klm.com/thejourney